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Ram Initiates Phase Two of U.S. Armed Forces-inspired, Limited-edition ‘Built to Serve’ Trucks

USA

Ram has found an appropriate way to pay homage to America’s military forces serving the country – producing limited special edition models of its hugely successful Ram 1500 half-ton pickup truck line. Each of the five military service branches will showcase special exterior paint colors. 

Built to Serve’ Trucks Celebrates The Spirit Of U.S. Armed Forces

Ram intends to honor the five military service branches by rolling out the Ram 1500 truck in a selected color scheme associated with each branch. The five distinct color pairings comprise of: 

  • Gator and Diamond Black – each produced in 1,000 units
  • Ceramic Gray and Patriot Blue – each produced in 1,000 units 
  • Anvil and Billet Silver – each produced in 1,000 units
  • Tank and Flame Red – each produced in 1,000 units
  • Spitfire and Bright White – each produced in 500 units

Ram “Built to Serve Edition” Allows For Personalization

Not only can customers show their patriotism by purchasing a special-edition “Built to Serve” Ram truck, but they are also able to make these models their own with the availability of unique exterior style cues that include regimentals and slogans.  Other high notes cover: Lockable console storage, Black Onyx Chrome interior trim, all-terrain tires, Tow hooks and 4X4-calibrated heavy-duty front and rear shock absorbers. Ram’s “Built to Serve Edition” packages are made available throughout the Ram 1500 model range.

Hill-Kelly Dodge Chrysler Jeep is your top-rate Ram dealership where you will find attractive Ram lease deals. Make us your first choice in a Ram dealer that hosts a proud inventory of popular Ram trucks. If you are interested in purchasing the new 2020 Ram 1500 then you will want to find out more about our offering of Ram 1500 lease deals. Our central location in Pensacola, FL is convenient for customers situated near Milton, FL and near Pace, FL.

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Customer may not qualify for ALL Rebates shown. Some rebates are stackable and others can and cannot be combined. See Dealer For Complete Details.